Morpher folds & unfolds quickly and simply so it's perfect for cyclists who want to carry a helmet more easily. Patented worldwide, Morpher has been designed to surpass all relevant safety standards. At Morpher we believe in a greener planet, so we've ensured that our helmets and their components are completely recyclable. Morpher is aimed at all cyclists. Eventually it will also be marketed to other users of sports safety helmets (skiers, skaters, snow boarders, hockey players, horse riders etc). Morpher's flat profile will allow innovative selling methods such as at vending machines placed by major bicycle hire points.
of bike scheme cyclists don't wear a helmet
feel their life is at risk by not wearing a helmet
say they don't wear a helmet due to lack of portability
As Planet Earth gets greener and fitter we're cycling more and more. More than a hundred cities now have cycle rental schemes which are proving to be hugely popular. But very few of us non bike owners are wearing helmets. According to research, the main reason is that they are simply too cumbersome to carry around all day, especially if you may only be taking a ten minute bike ride. It's inevitable that as more people take to the road on a bicycle, more people will have accidents. When head meets road, vehicle or pavement without a helmet on it's generally pretty messy, and often fatal!
The tooling and manufacture is being done by the world's leading OEM helmet manufacturer who are determined to make this a fantastically safe and effective product. They make helmets for most of the world's leading brands. If you own a cycle helmet, the chances are that it's one of theirs. They are an amazing company that treat their staff incredibly well. From providing homes, schooling, English lessons, food, sporting facilities, international travel opportunities and a host of other benefits to those that are lucky enough to work there.
Platinum Award at the British Invention of the Year awards, for the Best New Safety Product
The Innova Special Award for the best new Transport Innovation
Gold Award for the best Safety Innovation at Brussels Eureka
Daily Mail 23/10/2013
Daily Mail - Video
Bike Radar 29/10/2013
Damn Geeky 24/10/2013
Capital Bay 23/10/2013
Muck Rack 29/10/2013
Design that Sticks 24/10/2013
Capo Velo 29/10/2013
eBuyer.com HQ 25/10/2013
Silo Breaker 29/10/2013
USA News 23/10/2013
Jeffrey Woolf OBE is an English inventor, businessman, journalist and innovation specialist. He is known as a lateral thinker and is a SFEDI Gold qualified innovation consultant.
He has a strong background in business and was twice awarded British Inventor of the year. He was awarded an OBE by Queen Elizabeth II at Buckingham Palace in 2000, for services to innovation and business. He is also a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce.